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February 03.2026
3 Minutes Read

Meet Brian Atherton: Shaping Green Industry Trends in Lawn Care

Industry News & Trends: Portrait of man with glasses in black and white.

Introducing Brian Atherton: A New Force in the Green Industry

In a significant move for the lawn care and landscaping sector, Munro has appointed Brian Atherton as the new Great Lakes regional account manager. This strategic decision comes at a time when industry efficiency and customer service are paramount, especially for is vital in fulfilling the needs of homeowners and small commercial property owners looking for top-notch seasonal lawn care, landscaping, and snow removal services.

The Role of a Regional Account Manager

Atherton's responsibilities will encompass collaborating closely with Munro’s professional distributors, as well as engaging with irrigation specialists, landscape architects, and landscape contractors. His goal is to provide robust industry support and enhance Munro’s presence in the competitive turf irrigation market. As Munro continues to innovate and expand, having experienced personnel like Atherton onboard ensures that the company treats its partners, both current and prospective, with the highest level of service and engagement.

The Right Fit for Munro

Jeff Prell, national sales director for Munro, expressed confidence in Atherton’s capabilities, highlighting his extensive experience in pumps and his positive approach to problem-solving. Atherton’s enthusiasm and a “servant’s heart” mentality position him as an invaluable asset for distributor partners in the Great Lakes region. This approach isn’t just beneficial for business; it enhances the customer experience, aligning perfectly with Munro's mission to deliver excellent products and services.

Industry Trends: Growing Demand for Greens Initiatives

The landscaping industry has been evolving, with a marked increase in interest surrounding sustainability and efficiency. For homeowners and small property managers, maintaining a healthy lawn while utilizing eco-friendly practices is becoming increasingly popular. Atherton's role, particularly at a time when green initiatives are in the limelight, positions Munro as a proactive player in these developments.

Atherton's previous experiences in the industry further equip him to pivot as necessary, adapting to market trends like the rise in battery-powered mowers and sustainable landscaping practices, which are crucial for conserving resources.

Broader Perspectives in the Industry

Looking beyond Munro’s internal strategy, changes such as Atherton's appointment reflect a broader shift in the green industry. Companies are increasingly recognizing the importance of skilled management to navigate a landscape where consumer expectations are rising. This includes not only fulfilling immediate landscaping needs but also addressing long-term sustainability concerns.

Recent hires across the industry, such as Eric Santos at HydroPoint, underscore this trend towards growing leadership that can facilitate knowledge and implement innovative solutions for water conservation and efficient landscaping practices.

Your Role as a Homeowner and Property Manager

For those of you in search of effective landscaping solutions, the appointment of a dedicated regional account manager like Atherton symbolizes a commitment to customer-focused service. Whether you're actively seeking lawn care services or considering upgrades to your irrigation system, having access to knowledgeable professionals is key.

Furthermore, staying informed about industry news and trends could help you make better decisions regarding the maintenance and enhancement of your property. Engaging in community conversations, attending local workshops, or simply following industry publications can significantly increase your awareness and help in making informed choices.

Conclusion: Embrace the Change in Landscaping

The landscaping industry is continuously evolving, influenced by new hires, innovative product launches, and heightened focus on sustainable practices. As homeowners and small property owners look for reliable irrigation and landscaping assistance, understanding the significance of recent developments—such as Atherton's appointment—can enhance your relationship with service providers. Keep an eye on these industry trends and embrace the potential they hold for your outdoor spaces.

Stay proactive in managing your lawn care and landscaping needs—and don't hesitate to reach out to professionals who are skilled and prepared to help you achieve your desired outdoor vision.

Industry News & Trends

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02.24.2026

Chevrolet Unveils Its Stars & Steel Collection for America's 250th Birthday

Update Chevrolet Celebrates America’s 250th with Stars & Steel Collection As the United States approaches its 250th anniversary in 2026, Chevrolet is gearing up for a significant celebration. The automaker is introducing special patriotic editions for four of its truck models, dubbed the Stars & Steel Collection. This limited collection pays homage to American craftsmanship and highlights Chevy's commitment to producing vehicles in the U.S. A Closer Look at the Models The vehicles receiving this patriotic treatment include the Silverado EV, Silverado LD, Silverado HD, and Colorado. Each vehicle features design elements inspired by the American flag, embodying the spirit of purpose-driven patriotism. For every vehicle sold from this collection, Chevrolet plans to donate $250 to support nonprofits benefiting veterans—a testament to their commitment to those who have served the country. Special Features of Each Model Each model will include unique aesthetic elements and functional upgrades, enhancing both their performance and visual appeal: Silverado EV: Available in either Summit White or Black, this model combines electric powerhouse capabilities with patriotic aesthetics including American flag-inspired stripes and high-gloss black wheels. The truck will feature a Brembo brake system designed for superior stopping power. Silverado Light Duty (LD): Eschewing frills for robust functionality, the LD model will incorporate a 6.2L engine paired with striking black wheels, an air intake, and performance enhancements, giving buyers both power and style. Silverado Heavy Duty (HD): The HD variant offers both brawn and beauty, showcasing off-road capacity with the Z71 Off-Road Package while flaunting the bold spirit of the Stars & Steel design. Colorado: Known for its compact stature, the Colorado will still deliver robust performance and aesthetic adjustments that capture attention wherever it goes, paired with performance-oriented features like a skid plate package. A Nostalgic Return to Bicentennial Vibes This celebration isn’t Chevrolet's first homage to American milestones. Fifty years ago, during America’s bicentennial, Chevrolet released similar special editions like the "Spirit of America" versions of several models. The Stars & Steel Collection brings back those patriotic vibes, albeit with a modern twist focused on sleek design without overt red, white, and blue branding. While the nostalgic element is apparent, the collection also embraces contemporary design principles. This blend resonates deeply with consumers who appreciate both tradition and innovation, connecting generations of truck enthusiasts. Community Impact through Automotive Enthusiasm Chevrolet's initiative goes beyond aesthetics and performance. The planned donation of $250 for every Stars & Steel vehicle sold to veteran-focused organizations exemplifies the brand’s dedication to the community. This approach not only enhances brand loyalty but also attracts buyers who wish to invest in vehicles that give back. Production and Pricing Timeline Production of the Stars & Steel Collection is set to kick off in early spring 2026, with pricing details expected to be released closer to the launch date. As excitement builds, Chevrolet seeks to debut these vehicles during a significant event—targeting the traditional Army-Navy football game on December 13, 2025, for the kickoff reveal. Conclusion The introduction of the Stars & Steel Collection is a brilliant marketing move by Chevrolet, melding historical significance with modern automotive innovation. As the U.S. celebrates two and a half centuries of nationhood, Chevy truck enthusiasts will have the opportunity to own a piece of this heritage. This initiative promises to resonate with buyers who value both performance and patriotic sentiment in their automotive choices. As prospective buyers await more details on pricing and features, the anticipation surrounding the Stars & Steel Collection signifies a unique blend of American pride and engineering excellence.

02.24.2026

Why Understanding the Growth of the U.S. Lawn Care Market Matters Now

Update Understanding the Growth of the U.S. Lawn Care Market The U.S. lawn care market is undergoing remarkable transformation, with a projected growth from $57.77 billion in 2024 to a staggering $89.47 billion by 2033. This expansion represents a compound annual growth rate (CAGR) of 4.98%, reflecting a deep-seated connection between lawn care, homeownership, and outdoor living trends. Why Lawn Care Matters Lawn care extends beyond aesthetics; it encompasses practical benefits such as soil health, temperature regulation, and improved air quality. As homeownership rises and suburbs expand, the demand for lawn maintenance services is expected to flourish. Drivers of Growth: Homeownership and Suburban Development The increasing rate of homeownership in the United States has significantly contributed to the demand for lawn care services. As new residential communities are developed, homeowners are investing in landscaping and lawn care, which not only enhances the visual appeal of their properties but also reflects their personal status in the neighborhood. Embracing Outdoor Living: Beyond Traditional Lawn Care Outdoor living spaces have become integral to modern lifestyles. Patios, gardens, and outdoor entertainment areas are now frequently seen as extensions of the home rather than just spaces that require maintenance. Social media plays a significant role in shaping consumer desires, encouraging homeowners to envision their lawns as part of their living experience. The Shift Toward Sustainability Increasing environmental awareness is driving consumers toward eco-friendly lawn care solutions. Organic fertilizers, natural weed control, and water-efficient irrigation systems are experiencing a surge in popularity. This shift not only aligns with consumer preferences but also meets regulatory demands for sustainable practices, ensuring a brighter future for the lawn care market. The Importance of Smart Technology in Lawn Care Smart technology is revolutionizing lawn care practices in the U.S. Robotic mowers equipped with advanced features, such as GPS navigation and obstacle detection, are attracting tech-savvy homeowners looking for efficiency and convenience. As these technologies become more affordable and accessible, they promise to reshape the lawn care landscape. Challenges Facing the Lawn Care Industry Despite the optimistic growth outlook, the lawn care industry faces challenges, including labor shortages and water restrictions. The compliance with environmental regulations also imposes operational hurdles that require adaptability and innovation from service providers. Conclusion: The Future of Lawn Care is Bright As homeowners increasingly prioritize outdoor aesthetics and sustainability, the lawn care market is positioned for continuous growth. The combination of eco-friendly solutions, technological advancements, and cultural shifts toward outdoor living ensures that this industry will remain both vital and evolving. For homeowners looking to enhance their property's curb appeal through lawn fertility and effective weed control, now is the right time to explore top services available in your area.

02.24.2026

Discover How GreenPal Grew to $4.5 Million in Lawn Care Services

Update How GreenPal Became the 'Uber for Lawn Care'GreenPal's journey is a remarkable story of innovation in the lawn care industry, often referred to as the 'Uber for lawn care'. Founded in 2013 by Bryan Clayton and his co-founders, the company has maneuvered the hurdles of entrepreneurship, emerging as a significant player in the market with a booming revenue of $4.5 million in 2023. This success is attributed to a savvy strategy of optimizing the lawn care marketplace and offering users unparalleled convenience.Learning from Early MistakesThe initial days for GreenPal were challenging. After launching, Clayton learned that targeting affluent neighborhoods with flyers didn't meet their expectations. The demand wasn't there; instead, working-class families craved efficient lawn care services that were not being met by traditional providers. Recognizing this gap in the market, GreenPal pivoted to focus their efforts on reaching these consumers more effectively.Strategies That Drove GrowthGreenPal achieved an impressive growth trajectory by employing diverse strategies including:Organic Growth: The company strategically leveraged SEO to drive traffic to their platform, amassing thousands of landing pages tailored to various locations across the U.S. This organic reach proved essential in ranking high for search terms like 'lawn maintenance Shelby MI'.Dynamic Take Rates: GreenPal implemented variable take rates ranging from 5% to 20%, providing incentives for lawn care professionals to engage more actively with the platform.Seasonal Services: Understanding the cyclical nature of lawn care, they diversified their offerings to include winter services like snow removal, thus retaining contractor engagement year-round.Using Technology to ScaleTechnology was fundamental to GreenPal's success. The establishment of an advanced content management system enabled them to handle a vast quantity of location-specific pages, ultimately enhancing search visibility and attracting new users. As they continue innovating, the company aims to optimize service offers further and possibly expand internationally.Impact on Local Lawn Care ServicesFor homeowners and businesses in communities like Shelby MI looking for efficient and reliable lawn maintenance, GreenPal's platform symbolizes a modern solution to traditional lawn care. The ease of accessing lawn care services through a simple app transforms how residents manage their yard care, emphasizing the demand for quality and reliability in landscaping services.Lessons for Emerging EntrepreneursGreenPal's journey serves as an inspiring case study for aspiring entrepreneurs. It underscores the importance of understanding market demands, pivoting strategies based on consumer insights, and leveraging scalable technology. The takeaway here is clear: success stems not only from having a great idea but also from being adaptable and responsive to the changing landscape of your industry.As GreenPal looks ahead, it’s poised to revolutionize the way America approaches lawn care. For homeowners in Shelby MI, that means easy access to weed control, fertilization services, and more, all available at the touch of a button.

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